It hasnt yet hit this moment of reverse-engineering from the platforms its on. I dont have it candidly on a P&L anywhere. They want to do a really good job. Those companies are also struggling. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The way to do that was to create two segments in our company. Ive listened to you in the past. Eighty million a week is the more interesting stat to me. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. See omnystudio.com/listener for privacy information. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. We're all in a glass case of emotion. Its all about the org chart. Podcasting is a mass-reach medium. Hi, Ron Burgundy fans! One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. Up or down on NFTs? I think every CEO has but one tool, and its shuffling the org chart to solve problems. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Dynamic ad insertion and geo-targeting made lots of stuff possible. We also have a digital marketing team, I forgot that in the org chart. On iHeart Media. I think its really cool. A little bit. I think marketers in this moment are actually not turning down in advertising as much as youd expect. A friend told it to me a year or two ago. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. We are a mass-reach medium. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. I will test anything. I want you all to download the iHeartRadio app. How do you make sure they get attention? This is very unique. So we launched a company together. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. I think its high attentiveness at scale with partners that weve been able to maintain so far. We used Jun Group. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. There has never been a moment in the company that we were sidelined or deprioritized. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Its because of the venture capital money. His last remarks drew laughter and claps from co-workers. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. Everyone does it. I was like, I dont need you to talk more. I want to start at the beginning. I think its real. Theyre killing it right now. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. Youve been more or less anti-subscription. Aren't. Real. I also think theres a new thrust in influencer marketing. It didnt go well for him either. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. A-Rod Interview / Cooking with Jon & Vinny. We tend to think we have to do things sequentially. Is this a thing you want to do? You are describing a mature company. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. Usually, yeah. To put it simply, we have a platform. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . Ill give you an example of a show. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . This thread is archived Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. via Podcasts. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We make TikToks too, by the way. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. Reviews. Two really different examples. Big Money Players and iHeartPodcasts. By the way, if you love digital audio, and we all do. It has brought in underrepresented creators like nothing else weve done. Thats an insanely large but insanely accurate number. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. On this distribution I make this. We're the Film Fanatics. I didnt think I would have or need a robust business affairs department two years ago. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. The truth is, audio all-up is a third of all the media we consume. I dont know that it needs innovation. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . So if you could just bring back the old format that would be great. There is nothing broken in the podcast distribution and monetization model today. Last year when we were all in this room, we could not stop talking about Spotify. Its also how we got here. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." The standard Facebook line is, Okay, youre going to find your customer. If you can never get enough true crime Congratulations, youve found your people. I dont depend on it. Thats my only fear with video. We tell stories through human conversation, more than anything else. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . There is a product lead; Uta Knablein is our chief product officer. How do you think about audience acquisition then? Is that part of your business affairs team, just selling the IP out? Both are completely okay and actually really perform well. Big Money Players and iHeartPodcasts. We run billions of podcast impressions in a month to promote our own shows and our partners shows. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. By the way, 75 percent of that third is broadcast radio. Walk us through what that actually means. But that maverick approach has included some controversial steps as well. You get to pick two. In podcasting, I think he realized, I dont have to pick. Theres a sigh of relief from the YouTube people somewhere. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. Yeah. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. I will say one more thing. The money from each of these pipes is not the same. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. This has made podcasting different. But yes, weve seen that convert. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. The medium. Are you doing that? Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. It kind of never went away, but now were back to this again. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . I dont see a reason. We take this for granted as creators, as publishers, and as networks. Will Ferrell has started a podcast as the character he played in the movie of the same name. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. It thrives when it is a widely distributed medium. Aren't. Real. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. Thats a really cool medium if only it were video. Podcasting is not video. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. Our marketing people are here, youre very good. Are you feeling the pinch of the ad downturn? Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. It made it the medium that the internet promised creators it would give them but hadnt yet. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. Weve arrived. This is like a $1,000 CPM host-read ad right here. He also co-owns a company with us. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. No, for real. What that meant for us was that we were not the main course anymore, as it were. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. Do you worry that you dont have the same control? Its gone. Its not a huge focus for us. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. About. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. Its worked for them for 10, 15 years. Thanks to Ariel who did an amazing job. I think most podcasters are bad at marketing. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. This is the org chart question now. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Itd be like being able to walk away with your channel. Really, really terrible. Promote. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . But that has been their promise for years, and it might still be their promise. Were also co-producing a slate of whole new stuff. Is that present for you? Into the whole thing? Radio and podcasting have very different constraints. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. No, not really. I end on this team because its very important, we have our business affairs team. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Yes, its about my competitors, I get it. Oh, its right here. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. Ron speaks to Senator Kamala Harris and considers running for president. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. Its the suspense for the org chart question. Yeah. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. 246 episodes totalling 170 hours, 51 minutes. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. Five Stars. Google and YouTube are awesome. i believe, an audio podcast mixed with a live audience, is a not a good mix. In fact, you almost certainly kill true creativity when you hit that moment. We love talking about movies, tv shows, and everyth. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? It sounds like you have things figured out, that you have confidence in your business. How do you do it? The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Our job was really simple. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. Because if youre launching new stuff, youve built the archive, you built the library. Crypto company Gemini is having some trouble with fraud. One of these cards literally says, What is your org chart? That is my whole brand. We need certain things to calm down and other things to end. Thats the only difference so far. We had three or four people who were our formal official sales team at Stuff Media. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Anderson .Paak agrees to do the podcast. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. No. The Ron Burgundy Podcast. I hate to answer it so vaguely. I can talk about the things I cant talk about on the radio. Nothings perfect, but its pretty close to perfect. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. So far, that is all we know, which is a shame. The things youre describing dont always happen, right? You should start one. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. We realized that maybe our greatest asset was the people who worked there. To many in the industry, that seemed pretty disingenuous. Its been cool. Theyre just insecure. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries.